Why subscribe to Climatestack 👋

While the 1st wave of carbon removal purchase was led by Stripe, Microsoft, Shopify, Frontier and other bespoke buyers.

Market needs to expand to include large corporate buyers and public sector as highlighted in this report.

However, from a recent report by Carbon Plan & Ni’am Merchant: “Barriers to scaling long duration CDR industry” it is evident that majority of corporate buyers lack in house technical expertise or knowhow to correctly evaluation different CDR pathways for their Net Zero goals.

This next wave of buyers need:

• Comfort that CDR tech will deliver high permanence CDR credits as promised.

• Comfort that CDR credits can be verified without too much overhead and procedural challenges OR
  At least, get support from suppliers till a 3rd party verification framework emerges.

• Comfort that there is a path for long CDR credit costs to reach a sweet spot - sub $100/tCO2e
  

Thus, it is incumbent on CDR suppliers to produce high fidelity communication & education material to flatten the learning curve for all ecosystem players - buyers, policy makers, investors, supply chain partners and trade media.

Problem ?

Existing narratives & conversations on scaling CDR focus just on technology and policy related dimensions, they miss out on the third dimension - strategic messaging, education & communication.

This is where Climatestack newsletter fills the gap.

Climatestack is a bi-weekly newsletter with essay style writings on:

• Carbon removal market developments for investors, founders & media

• Non technical explanation of carbon removal tech & economics

• Strategic communication & go to market practices for carbon removal startups.

What to expect from Climatestack ?

Ready reckoner of CDR market: The newsletter will cover analysis & teardown of carbon removal, storage & utilization market developments and policies. You can expect topics like:

• Do we have a clear pathway to scale down carbon removal costs ?

• Is modular direct air capture solution ready for a breakthrough ?

• What can CDR startups learn about strategic communication from deep tech ventures ?

Go-to-explainers for CDR tech: Negative emission & long duration carbon removal tech is a nascent field with technological breakthroughs happening everyday.

It’s not possible for non-technical readers interested in climate tech to read & decode scientific journals.

That’s why we break down complex tech and equations into simple English - no jargons (at places, we may explain the jargons though 🤓).

You can expect topics like:

• Direct Air Capture explained: How thermodynamics can make scale or break it

• Why direct ocean capture through electrodialysis is a game-changer

• How isotope based measurement of carbon removal help enhanced rock weathering climb to mass commercialization
  

Strategic communication playbooks for CDR startups & investors: A big part of scaling carbon removal is how founding teams & investors communicate, educate and influence their ecosystem.

So, in here, we spotlight on strategic communication and go-to-market strategies adapted for CDR startups founding teams.

You can expect topics like:

• Thought leadership playbook to build trust capital in CDR ecosystem

• How to build customer awareness about CDR tech with positive messaging

• How to scale strategic communication content as an early stage CDR startup
  

We publish two newsletters a month.